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Category: Book Notes

How Pleasure Works: The New Science of Why We Like What We Like

March 1, 2017 Zach Cooper Book Notes

Supertasters are more likely to dislike whiskey and black coffee, Brussels sprouts and cabbage (1) – page 29 Babies preferred[…]

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Flourish by Martin Seligman

February 23, 2017 Zach Cooper Book Notes

Speed and IQ have a surprisingly strong relationship… IQ correlates with how fast people can perform with a 0.50 correlation[…]

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Surprise: Embrace the Unpredictable and Engineer the Unexpected

February 16, 2017 Zach Cooper Book Notes

Surprise elicits a spike in the brain wave called the P300, which hijacks our cognitive resources and pulls our attention[…]

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Why Smart People Make Big Money Mistakes

February 9, 2017 Zach Cooper Book Notes

84 percent of those whose $25 was framed as a “bonus” spent some or all of it, but only 21[…]

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The High Cost of Materialism

February 2, 2017 Zach Cooper Book Notes

People who value fame also tend to value money and image (1) – page 9 2 Adults who focused on[…]

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The Status Syndrome

January 26, 2017 Zach Cooper Book Notes

Those who won an Academy Award lived four years longer than those who were nominated but did not win (1)[…]

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Engineering Happiness

January 19, 2017 Zach Cooper Book Notes

American millionaires living in huge luxurious houses are barely happier than Masaai warriors in Kenya who live in huts (1)[…]

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Happiness by Design

January 12, 2017 Zach Cooper Book Notes

having a fast-food restaurant one-tenth of a mile from school increases the obesity rate among the children at that school[…]

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The Upside of Irrationality

January 5, 2017 Zach Cooper Book Notes

When the shocks were of medium intensity, the rats were more motivated than the low intensity group to learn faster… […]

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The 100 Simple Secrets of the Best Half of Life

December 29, 2016 Zach Cooper Book Notes

People who had a long-term plan to accomplish something were 31 percent more likely to report enjoying their life (1)[…]

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