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Author: Zach Cooper

Zach Cooper is a Certified Strength and Conditioning Specialist and Licensed Massage Therapist who has committed his life towards helping others improve their health.

Busy: How to Thrive in a World of Too Much

May 1, 2017 Zach Cooper Book Notes

Subjects checked their phone once every 6.5 minutes (1) – page xviii preface Putting our health, values, and relationships on[…]

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The Proteus Paradox: How Online Games and Virtual Worlds Change Us—And How They Don’t

April 28, 2017 Zach Cooper Book Notes

The stereotype that women prefer to heal in games is false… men and women have the same preferences… Female characters,[…]

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The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior

April 24, 2017 Zach Cooper Book Notes

If you want intelligence analysts to avoid blind spots, it’s helpful to zoom out and provide fewer details about the[…]

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Getting Gamers: The Psychology of Video Games and Their Impact on the People who Play Them

April 17, 2017 Zach Cooper Book Notes

The kids who stole the least were those who came to the door alone and who were robbed of their[…]

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Orthotics Help Prevent Back Pain

April 11, 2017 Zach Cooper News

Orthotics may help prevent back pain. A new study found that when subjects were given a custom-made orthotic, six weeks[…]

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Persuasive Technology: Using Computers to Change What We Think and Do

April 10, 2017 Zach Cooper Book Notes

Tailored information is more effective than generic information in changing attitudes and behaviors (1) – page 37 3 The mere[…]

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Lack of Ankle Strength Contributes to Arthritis of the Knee

April 7, 2017 Zach Cooper News

Individuals who suffer from arthritis of the knee tend to exhibit inferior strength levels of the muscles that affect the[…]

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100 Things Every Designer Needs to Know About People

April 3, 2017 Zach Cooper News

One group was told to read the story form a buyer’s standpoint, and another group was told to read the[…]

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Incognito: The Secret Lives of the Brain

March 27, 2017 Zach Cooper Book Notes

The master would stand over the apprentice and watch. The students would pick up a chick, examine its rear, and[…]

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Gut Feelings: The Intelligence of the Unconscious

March 20, 2017 Zach Cooper Book Notes

Those given more choices in online dating found the situation less enjoyable and said that it did not increase satisfaction[…]

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